Twitter is getting some of the blame for star-driven movies to do poor. Once, the lofty reputation of stars would carry a sub-standard movie through its opening weekend and possibly. The bad reviews would take a while to trickle out to the public. It would definitely be harder to degrade fan loyalty. But movie goers today will tweet witty negative criticisms from the theater. A Twitter assault can crush a movie in a matter of minutes. A star’s track record has no bearing in the Twitterverse.
Many recent big-name movies can’t get out of the red. Larry Crowne – the Tom Hanks and Julia Roberts would be Hollywood gold in the old days but is failing to set box offices And How Do You Know?, a comedy with Jack Nicholson and Reese Witherspoon looks unlikely to survive the Twitter assault and earn its $80m cost.Guardian
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