As paperback book sales continue to drop, several publishing companies are launching mystery imprints in hopes of gaining a footprint in the hot crime-fiction market. Newcomers range from small independent publishers to big established players. Little, Brown has started a suspense imprint Mulholland. Amazon and digital media company Open Road have also started new digital crime imprints.
Mulholland has been looking outside the normal literary channels. They are working with Hollywood producers, movie and tv writers, graphic novelists and even videogame creators. They published a digital collection of short stories based on c the videogame L.A. Noire. Wall Street Journal
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