The most typical way companies use social marketing is to hook new customers. But a more effective goal is to first focus on making your loyal customers even more loyal. Loyal customers are the best focus for getting a quick return. They are open to what you have to say. And, when they engage with your posts, they are endorsing you. There is no more effective marketing message than that.
Here’s some ideas. Offer loyalty discounts on your Facebook page. Encourage shoppers in your physical store to “like” content on your Facebook page. And, use your campaigns to ask your customers how you can make your services even better for them. Business Week
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