What Will Tweeters Do When Advertising Hits the Tweet Stream?

PC Speed on July 15, 2011 – 6:57 am -

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Advertising on Twitter is coming — and not just promoted trends and tweets. Twitter is rolling out plans to have actual branded advertisements in a user’s real-time tweet stream. But how will you react when these appear. Some say its a big mistake if Twitter starts loading the tweets with ads.

It’s as if you held a supper and an stranger barged into your party screaming self-serving comments — and you can not stop the intruder. A conversational ad is simply disruptive. Twitter’s problem is that its a media company, a real-time information network, and therefore, its monetization options are fairly limited. Advertising is its only option because no one is willing to pay for the content. New York Times




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