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PC Speed on July 25, 2011 – 10:21 am -

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How to stop cybercriminals from adding your pc to a network of hijacked PCs

PC Speed on July 18, 2011 – 7:13 am -

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If your computer been acting a funny lately, your PC may be hijacked by a cybercrime syndicate. Its not that uncommon. Hundreds of millions of PCs and laptop have been taken over without the owners’ knowledge by hackers. They are used around-the-clock sending spam, spying on Internet traffic and passwords, and fishing for credit card numbers. They have become part of a botnet.

A botnet is an army of infected PCs that is remotely controlled. Huge numbers of hacked PCs can be very powerful when linked together, and hackers can direct their PC bots to perform many illegal but often profitable tasks. Computers get infected when the user unwittingly opens an infected file or email attachment, or visits a booby-trapped website. Here’s what you can do to save your PC from being a bot.LA Times

The iPad Could Destroy the Comic Book Industry

PC Speed on July 18, 2011 – 6:52 am -

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The Comic-Con will have three generations of fans. There’s the old-school folks who buy $4 for a comic book that they’ll put in a plastic bag with acid-free cardboard and store. This crowd has been dying off for years. Then there’s the graphic novel and would rather buy comics as squarebound books.

The third group of has arrived. They are the internet- savvy fans who download pirated versions of everything. At first the comics companies didn’t pay much attention to them. But now with the iPad and its magnificent format for comic books expect the sales of comic books to crash. Since there’s no iTunes Store equivalent to sell them digitally—no single place where readers can buy all the comics they’d ever want, old and new, to read on their tablets. Fans will go to any source including pirate versions. Wired

Getting Ripped Off on Craigslist – More Fraud than actual business.

PC Speed on July 18, 2011 – 6:39 am -

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It appears that Craigslist folks who post sale items may get more fraudulent responses than good ones. Even the message that reads “Still Available” often contain Web links that cause your PC to become infected with a virus, or a robot that collects your e-mail. There are a number of scams both buyers and sellers must look out for. Check out these before getting burned. Bottom Line

Chinese Video Game Amusement Park dedicated to WOW doesn’t have permission to use the name. Does that make a counterfeit attraction?

PC Speed on July 15, 2011 – 7:27 am -

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Billed as the world’s 1st video game amusement park, World Joyland is dedicated to World fo Warcraft and Starcraft games. Located just north of Shanghai, the whole thing cost nearly $31 million to build and covers some 600K square meters.

A park is a tribute to WOW and Starcraft, but the names are no where to be found because the Park doesn’t have the legal rights. So the World of Warcraft section has been called the “Terrain of Magic,” and the Starcraft section is named the “Universe of Starship.” Techland

What Will Tweeters Do When Advertising Hits the Tweet Stream?

PC Speed on July 15, 2011 – 6:57 am -

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Advertising on Twitter is coming — and not just promoted trends and tweets. Twitter is rolling out plans to have actual branded advertisements in a user’s real-time tweet stream. But how will you react when these appear. Some say its a big mistake if Twitter starts loading the tweets with ads.

It’s as if you held a supper and an stranger barged into your party screaming self-serving comments — and you can not stop the intruder. A conversational ad is simply disruptive. Twitter’s problem is that its a media company, a real-time information network, and therefore, its monetization options are fairly limited. Advertising is its only option because no one is willing to pay for the content. New York Times

Use Social Media to Keep Your Customers Loyal and provide an effective marketing message.

PC Speed on July 14, 2011 – 6:49 am -

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The most typical way companies use social marketing is to hook new customers. But a more effective goal is to first focus on making your loyal customers even more loyal. Loyal customers are the best focus for getting a quick return. They are open to what you have to say. And, when they engage with your posts, they are endorsing you. There is no more effective marketing message than that.

Here’s some ideas. Offer loyalty discounts on your Facebook page. Encourage shoppers in your physical store to “like” content on your Facebook page. And, use your campaigns to ask your customers how you can make your services even better for them. Business Week

Spotify is the future of music. Rather than selling individual tracks its a subscription service thats sells access to vast catalogs.

PC Speed on July 14, 2011 – 6:33 am -

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After 2 years of on-off negotiations with record publishers, Spotify is finally open in the US – its huge in Europe. Its a different model than Apple iTunes that has you buy one song at a time. Spotify gives you access to a vast catalog that is accessible on any device. There are two big pluses. Its speed is a huge advantage over its American competitors. The speed come from its peer-to-peer network. The 2nd is the free access, which the company believes can lure in new users, who then get attached to its playlisting and social networking features and will be enticed to join.

The free access has worried American record labels and some analysts, who fear that it could cannibalize revenues from other sources, like iTunes. Spotify will be offered in the same three-tier plan that it has in Europe: a free, ad-supported version; a basic ad-free version for $5 a month; and a premium service for $10 a month that adds access on a mobile phone and higher audio quality. NY Times

New e-reader that integrates with the Google eBooks platform

PC Speed on July 14, 2011 – 6:01 am -

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The iriver Story HD e-reader is the 1st e-reader integrated with the Google eBooks platform. This will allow readers to buy and read Google eBooks over Wi-Fi. It will be available at Target for $140. It is lightweight and thin with a high-resolution E Ink screen and a QWERTY keyboard.

It includes over-the-air access to hundreds of thousands of Google eBooks for sale and more than three million for free. With the Story HD you can now browse, buy and read Google e-Books with the reader through Wi-Fi. You don’t have to download and transfer them from computer to e-reader with a cord.

The Google eBooks platform is open to all publishers, retailers and manufacturers. Manufacturers like iriver can use Google Books APIs and services to connect their devices to the full Google eBooks catalog. You can also store your personal ebooks library in the cloud and move them from laptop to tablet to smartphone to e-reader.Google Blog

People are more likely to think you’re lying if you use abstract business lingo, get rid of “action items” and “deliverables”

PC Speed on July 13, 2011 – 7:22 am -

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A recent study co-authored by NYU finds that people are more likely to think you’re not telling the truth if you use abstract language. Its better to use concrete terms and phrasing. Other studies that look at writing also find similar results. Statements that were identical were judged more likely to be true when they were written in definitive rather than uncertain language.

Business folks shouldn’t say “cut some capacity” when what they really mean is firing people. Don’t say “incentivizing” employees instead say “motivating” them. Managers who use such terminology are either trying to avoid actually speaking about uncomfortable things , or trying to make it sound like what they’re doing is more sophisticated. Washington Post